I've been a fundraiser for animal rescues for over 30 years. CASH IN! contains most of my "wisdom" about how to raise money. It's really not very difficult -- make a plan and follow the plan. The books lays out a case study from one of my clients and discusses my preferred method of raising money -- direct mail. It also discusses my proprietary fundraising vehicle, the Greeting Card Fundraiser. My client raised over $100,000 following the plan in my book and best of all, now they don't need me! They can just follow the plan. This is a perfect book for a small or medium-sized cat rescue NPO to purchase. And if you're not part of a cat rescue, but support one, it would make a perfect gift. I haven't met the group yet that doesn't want to learn how to raise more money!